Why We Redesigned the Boundary Supply Logo
Since 2017, we've been focused on one thing: making rad gear that works hard and looks good doing it. But even the best gear needs to evolve—and so does the brand behind it.
Our old logo and identity served us well, but as we grew, we noticed a few cracks in the armor. The mark risked stepping on intellectual property toes. It wasn’t as flexible as we needed across different platforms. And frankly, it didn’t fully capture the energy and momentum of where Boundary is heading.
Meet the New Logo: (We're calling it) Tilt Shift
Say hello to the Tilt Shift. Our new logo is clean, minimal, and quietly confident. The subtle angle gives it a feeling of forward movement—always adapting, always solving. It’s designed to be as versatile as our bags, whether it’s printed on X-Pac fabric, embossed into metal hardware, or loading on a mobile site in half a second.
Designing for Now and the Future
Creating a unique logo is no small task. It takes a lot of testing, refining, and straight-up staring at shapes until something clicks. We kept coming back to one idea: movement. Our customers are in motion. So our identity should be too.
A timeless logo doesn’t stand still—it grows with you. That’s what the Tilt Shift is all about.
It’s All About the Features
With the new logo came a bigger challenge: making an icon system to go with it. We wanted a clear, beautiful way to showcase what our products do—whether you’re looking for a 15” laptop sleeve, a 25L daypack, a luggage pass-through, laptop bag for 16 inch laptop or for waterproof materials made from recycled ocean plastics.
Designing these icons took time. But once we hit our stride, they started coming fast. Now, every key feature has a home in a visual language that matches our gear and our voice.
The Takeaway
This new identity isn’t just a logo refresh. It’s a recommitment to what we do best—build the best bags on the market, and never stop improving. We're excited about where this is going, and even more stoked you’re coming with us.
